About the author
Honoured by the World Economic Forum as a Young Global Leader, David Jones has distinguished himself as an industry visionary and proponent of corporate responsibility and social change.
He is the youngest global CEO in the history of advertising, heading both Havas and Euro RSCG Worldwide. He was the driving force behind Kofi Annan’s tck tck tck Campaign for Climate Justice, one of the most successful cause campaigns in history, and is co-founder of One Young World, a non-profit organisation that gives a voice to up-and-coming leaders around the globe.
David worked closely with David Cameron and the UK Conservative Party from 2007 up to and including Cameron's election as prime minister in 2010.
About the book
This isn't a book about social media and the inexorable rise of Facebook and Twitter. There are plenty of those.
Nor is it a book about corporate social responsibility or business doing good. There are plenty of those too.
Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.
Social media is forcing businesses, politicians and leaders to be more socially responsible. It will reward those who are. And remove those who aren't.
Lastest Event
The New York Stock Exchange with David Jones, Havas global CEO and Bob Woodruff, ABC News correspondent, discussing why good business is better business at the US launch of Who Cares Wins. Introduced by Duncan Niederauer,
CEO of NYSE Euronext.
Event Pictures
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